SEO positioning is a discipline that consists of applying a series of techniques both inside (On-Page) and outside (Off-Page) of a given Web site, with the aim of optimizing its visibility in the organic results of the different search engines.
In conclusion, it is a set of actions aimed at improving the positions of the pages of a Web site in the lists of results of a search engine, for the specific queries of different users, in order to increase their traffic and the possibilities of monetization.
“SEO” is an abbreviation in English meaning: Search Engine Optimization.
But why do I need it?
You need it because the higher the position of a page in the SERP (Search Engine Results Pages), in theory, the greater the number of visitors that will come to it from the different search engines.
Why is it so important to improve those search engine rankings?
Because it is difficult for a user to go to the 2nd page of Google’s search results or any other searh engine to search for information.
It is popularly said that: “The best place to hide a corpse is the second page of Google… nobody will notice your murder”.
In addition, it is more likely that the user will end up clicking directly on the first results they find.
Where do I start to position my website?
What is SEO as say agencia seo?
With this post I wanted you to first start by having clear basic concepts about what SEO is, what we have already talked about above, so that now we see together some basic factors that will come great in your new positioning strategies.
As I said, in addition to the definition of Search Engine Optimization, I’m going to break down the main concepts that you should have clear about the subject and give you some basic guidelines so you can take your first steps.
But, if you’re really interested in learning more, have a look also at these other guides and more advanced tutorials on web positioning that I have previously published in the blog:
What is the WPO and why is it a key factor?
Basic On-Page positioning guide
How to Optimize SEO for PrestaShop?
How to improve your International SEO positioning?
New positioning and user experience (UX)
What is Local SEO and how to improve it on your business website?
What is the Crawl Budget?
Some important factors when talking about SEO positioning
Search engines take hundreds of parameters into account when analyzing and positioning a website (according to the degree of compliance with the search request entered).
Among them, they stand out:
The user experience: today, this is one of the factors that are taking most into account the search engines to position or retain a position, since it is based on the experience of our own visitors, ie their users.
Relevance of the content: it is the relation that the content of a page has to a specific search. Here we are not simply talking about the content of a page containing the term searched, but a search engine is based on hundreds of on-page factors related to the quality of it to position it.
The Authority of the site: basically here we talk about the notoriety of a web. The more popular a web page is, the more important it is considered that the information it contains can become.
All these factors are of special relevance to determine the usefulness (or not) of the content for users.
Likewise, all factors that affect the position of a website in search engines can be divided into two types:
Internal optimisation factors to be taken into account
The internal optimization (on-page), refers to the system and internal structure of the site, includes works dedicated to the development of the general quality of the site and the benefits that the site brings to the user as say agencia seo barcelona