The world is moving more and more quickly. What was once a job that required dozens of people can now be done with a single employee and the right software. The real estate industry hasn’t been spared the march of technology.
Innovations are coming out every day. What were once time intensive tasks that could only be performed by agents are now available to the general public. Software, websites, and applications make the search for a home easier than ever.
It makes people wonder whether they’ll even need a real estate agent in the future. The truth is that their job will change and only good agents will survive the fundamental changes that will alter the industry.
With that being said, there are certain aspects of an agent’s job that machines can’t replace in the near future. It’s much more than listing homes for sale. Let’s take a look at the true nature of a real estate agents job.
What is the purpose of a real estate agent?
A real estate agent is someone that helps buyers, sellers, and renters find homes and other property that meets certain criteria. This may sound straightforward but there’s a lot that goes on behind the scenes.
When you hire a real estate agent to sell your home, you’re able to tap into their deep experience for a number of things. They’ll be able to give you deep insights about the current market conditions, give you an assessment of the value of your home, and market your property accordingly.
As a buyer, you get a guide that has a deep understanding of the home buying or renting process. They’ll be able to surface properties that may be off the grid, advice you on the right prices to pay, negotiate the best deal for you, and assist you with filling out the proper paperwork.
The necessity of agents by buyers and sellers
Whenever someone decides to buy or sell a home, it’s natural to want to get in touch with an agent. There are a number of reasons for that and it comes with tangible benefits:
Experienced agents have developed the ability to negotiate the best price for their clients. This is through a combination of understanding their market and the factors that move someone to buy or sell.
Agents are also an indispensable asset to first time home buyers. The buying process, whether intentionally or not, is convoluted and it’s easy to miss a step and incur extra fees. A quality agent will help guide you through that process and will also take care of a lot of the paperwork for you.
Real estate agents also do something most people aren’t aware of. They serve as an emotional support during a decision that’ll affect their clients for years to come. No matter how smart a machine is, it won’t be able to allay your doubts and hesitations. Only a real human can do that.
The developments in the industry & the real estate agent’s job
A real estate agent is only successful when they’re able to form long term relationships with people inside and outside of the industry. People don’t buy homes every day and when they do, they want someone they can trust to guide them through the process.
Yes, a machine can find homes that meet your criteria but it doesn’t care about you or your specific situation. A good agent does. A machine can’t walk through your home and give you an accurate valuation. A good agent can. Eventually, a portion of an agent’s job may disappear but, as you’ve seen, listing homes is only a small part of what agents do.
In the future, agents will still be around but their roles will transform. Many organizations will add services that deliver the maximum amount of value to each client. This will solidify their position and help them remain relevant for years to come.