A strong business app has become a necessity for most of the businesses, nowadays. And the first thing to consider before building an app is which platform to choose for app development? The two major operating systems, Android and iOS, have always performed neck to neck in the competition, putting companies into huge dilemma every time they decide to build an app.
Here are a few parameters to check when deciding on the platform you want to work on:
- Revenue generation:
Every application produces a certain value of revenue. This relies on various things, including the platform used to develop the application. Despite Android having a vast market, it is not evident that it generates revenue solely. On one hand, Android generates most of its revenue from the advertisements displayed within the applications, and on the other hand, iOS earns the major chunk of income due to its higher cost of publishing an application in the app store.
- Time and cost invested in development:
The average time is taken in developing an Android app and an iOS app is the same. The difference stands when it comes to testing. Testing the application across different Android devices takes a good amount of time. Also, Android app development is loaded with more errors than iOS app development, leading to more time required to fix the bugs. All this adds up to the higher cost of Android app development when compared to iOS app development. Hence, it is challenging to create an app that is compatible with an extensive range of devices.
- Market share:
According to a report rolled out last year, Android had nearly double the market share as compared to that of iOS. This comparison states that Android users are almost double of iOS users. Moreover, if we talk about the downloading rate, Android beats iOS at that as well. So, if you wish to cover a broad market, going for Android development is a better option.
Applications developed on the Android platform are compatible with various devices that run on Android OS. Hence, the application does not only run on mobile devices but is also supported on a variety of Android devices such as wearables, smart TVs, media streaming devices, etc. In the case of iOS, there are very limited devices that support this platform, making it not as elaborate as the Android app development.
- Putting applications on app marketplaces:
When there are two different kinds of app development, the process of publishing applications to their respective app marketplaces is different as well. Both the marketplaces have their own set of rules that they are bound to follow. In order to publish an iOS application, an individual developer pays $99 per annum or $299 as a mobile app development company. In terms of publishing Android apps, it costs a one time fee of $25.
- The cost of App Store Optimization:
App Store Optimization (ASO) has become the core of any campaign related to app marketing. Being a product of Google, Android seems like the best option for marketers. Optimizing app store becomes a relatively easy task for those who have a strong knowledge of Google SEO. But, it is imperative to keep in mind that there are a few key differences between ASO and SEO. Many would reckon that Google will give preference to Android apps and rank them higher, but actually, there is a smart algorithm that displays apps that are relevant to the device’s own operating system. This means that there’s not much advantage to choosing Android. Apart from that, if we talk about app marketplaces, Play Store is not the single most place for Android apps. Almost all device manufacturers have their own store. However, the innate ASO capabilities of Apple App Store are much ahead in the game.
There are many more parameters that go into consideration when choosing a platform for developing apps. Both the platforms, Android and iOS, have got something or the other to beat the competition. It all comes down to what you want out of the final product. Want an app that is built on a platform that is preferred by a huge part of the population, or an app that runs on numerous devices? Go for Android. Want an app that requires lesser time to build, or an app that is built on a platform that earns more revenue? Choose iOS.
Choose whatever suits you and your requirements best!