CBD: The Next Billion Dollar Industry

CBD is fast becoming popular in the industry. After decades of prohibition, marijuana has undergone a radical makeover. CBD, short form for cannabidiol, has taken centre stage on the global wellness scene and is gradually propelling the market at an unprecedented rate. With so much news surrounding CBD, which is quickly becoming one of the most sought after treatment in the wellness world, the question that pops up is – what does the future hold for CBD?
CBD is under intense spotlight as it is seen as the next ultimate solution for various ailments ranging from epilepsy and anxiety to period cramps and insomnia. Some companies are still hesitant to invest in CBD while others are lumping their mortgages on its seemingly endless potential for the wellness and healthcare sectors.
Some optimistic forecasters have predicted the CBD market to hit $22 billion as soon as 2020. This will be a staggering rise for the CBD market that was valued at $90 million in 2015. CBD is not to be confused with medicinal marijuana – which is a completely different type of complexity – CBD is one of the cannabinoids found in hemp.
Unlike the well known THC (tetrahydrocannabinol) which causes its users to feel “high”, CBD is not intoxicating or psychoactive in nature. It is well known for its neuroprotective and antioxidant properties. Questions like – “how to take CBD oil?” have been asked. Some studies have shown that CBD oil could be taken in order to treat degenerative brain conditions such as Alzheimer’s and Parkinson’s disease and inflammatory conditions such as rheumatoid arthritis. It could also be used to relieve pain, treat psychosis as well as depression.
CBD has been legalized in some countries and this has led to an explosion of CBD-infused consumer products hitting the shelves. In some countries, CBD products for human containing less than 0.2% THC are legal in as much as they are derived from hemp, make no medical claims and are sold as food supplements. CBD supplements and snacks are sold in stores, supermarkets and pharmacies where their sale is legalized.
Presently, the only licensed CBD drug available on prescription is Epidiolex, for the treatment of two rare forms of children’s epilepsy. The use of this drug has been said to be effective for the treatment of muscle spasms.
The majority of wellness movements like CBD arise as a supplement to traditional medicine, but CBD is a consumer-driven movement. It is greatly fuelled by mass personal testimony as a big body of evidence of its effectiveness in alleviating pain and anxiety.
With consumers and corporations warming to CBD’s potential as both a wellness and lucrative treatment for many ailments, CBD products will need to prove their efficacy and if they can, the market will surge and this will lead to a sudden rise in the CBD market.
CBD businesses today were started by people who genuinely believed in its therapeutic properties and had to face great legal and research hurdles to bring their products to the market. If CBD becomes a global therapeutic treatment for various forms of ailments, there is no doubt that there will be a staggering increase in the CBD market.
CBD is being used for everything possible – sports, triathlons, face masks, bug bites, skin care, topicals etc. People want to buy CBD oils for their elderly for the treatment of arthritis. Women buy CBD products for PMS and endometriosis.
But, because of the federal restrictions in some countries, CBD still exists in a legal grey area. As consumers shift away from pharmaceutical companies and look for natural remedies to various illnesses, CBD seems to be the drug of the future. It is everything people believe to be good about marijuana without the downside of getting stone
CBD is now being applied as an ingredient for a good number of popular products. It is used for beauty products because the compound is believed to be good for the skin. It is also used for pet care products. It can be found in sports creams for its muscle-relaxant features and CBD’s popular use is for the treatment of chronic pain, anxiety and inflammation. It is also popular among people suffering from insomnia, epilepsy and depression.

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