Google Images is one of Google’s alternative search mechanisms, as well as video searches, news, shopping, books and maps.
Through this, people can find specific sites, content or photos using the results of images instead of texts and links.
This is the case, for example, of searches for decoration references, clothes, food dishes or photos of a celebrity or event.
A particularity of Google Images is the possibility of doing a search not only by keywords.
Now, you can start a search by means of an image, since it is sent to your computer through a URL of another image on the web.
In that way, Google will deliver image results similar to those inserted in the search field, sites that include the searched image and other sizes for the figure used as a reference.
For now, we can also highlight the search segmentation filters.
Through Google images, you can specify your searches based on the size, color, life time of the photo, author licenses and types of images (photo, face, animation, clip art and line drawings).
Below you will learn other details about the operation of Google Images and its benefits!
Why do the images on your site need to appear in those search results?
We prepare a short list with 4 reasons to check that your site or blog can grow if it were optimized for Google Images.
Produces faster growth in positioning
An advantage of Google Images is that, by doing just a mouse scroll on the screen, dozens of results are displayed, something around 30 and 40 images.
In this way, the possibilities to impact the public with the images of your site are greater than those of the textual searches, which involve 10 results per page (knowing also that people rarely advance to the second or third page).
It makes it possible to appear in the text search results
A detail of the operation that can be considered a benefit is the opportunity for an image of your site to appear in the global search results.
If you use Google, you should have noticed that, for some searches, the images are displayed before, next to or between the results of links.
For example, if you go to Google and do a search for “Quentin Tarantino” (the famous director of films like The Enented Ones and Pulp Fiction) you will see that the pictures of him appear next to the links.
Generate more traffic to your site or blog
If you can appear faster in the top of the search results and still have the possibility to display your messages in the text results, it is natural that the traffic on your site or blog is higher.
More than an alternative path, Google Images is a complementary source of visitors, as well as social networks, email and other indirect channels.
Improve the content consumption experience
That is a benefit that revolves around visitors. When you use and optimize the images in your content, you can improve the user experience in 3 ways:
It offers an additional image option for a certain search: if you publish a photo, meme, montage or self-illustration, there is a great opportunity to attract visitors because it is something new, that is, with an angle, vision, colors and contexts different from the others images on the same subject.
The understanding of the most playful content returns: The images help to illustrate and explain more complex tutorials and concepts.
Promotes accessibility: When the images do not load, Google displays the Alt Text tags (we’ll see later) to describe the content of the image to the readers. In the case of visual impairment, that same label can be read by programs that talk about the content of the sites. Thus, the images are accessible to all types of public.
How to do SEO for Google images?
SEO for photos, figures and other illustrations is not loaded with many techniques such as page and text optimization.
Even so, there are some important modifications to make your site or blog better positioned in image searches.
Do you want to know what you need? Then look at the 5 tips that we select for you.
1. Adjust the names of the files to the images as say an expert like agency seo barcelona
How do you usually name the images you upload to your site? If you do not usually describe the names of your files, you’re going the wrong way.
2. Describe the images in the Alt Text attribute
Alt text is the most important SEO factor for images, photos and figures. It is a description attribute that must be inserted into the HTML code of an image.
But you can rest easy, because you do not need to have a great understanding of programming to do that.
Some platforms like WordPress, facilitate the insertion of that label.
For example, when you upload an image of your computer to the system, it offers the possibility of filling a field called “Alternative Text”. That’s where you describe your image.
This description must be brief, objective and, if possible, with the keyword of the page where the image is inserted.
That stretch should describe the image so that Google robots can know what the image is about.
3. Include a legend in your figures
The legend is not a factor that directly influences the SEO of an image. His performance is more focused on the SEO of the page, with the aim of keeping the reader’s attention on the page.
And that’s important because it has a lot of people who enter a site after clicking on the image of the search results, save the file on the computer and then close the page.
This attitude is terrible for the site, as it increases the bounce rate, making Google understand that the search was not satisfactory for the user.
With the legends, the reader can understand the context in which that image is inserted and, with that, be interested in the rest of the content.
With visitors staying longer on the site and a lower bounce rate, your pages will better position both text and image results.
4. Align the images with the content of the page
The context of the image in relation to the content of the page also directly influences the positioning.
For example, an image of a car engine will be better positioned in a text about car mechanics than if it were in a travel article.
Therefore, the images and the text of the page need to converse, complement each other.
5. Reduce the size of files
That is another technique that affects the SEO of the page. Therefore, reducing the size of the file is relevant to accelerate the loading of the pages.
In the end, one of the factors that delays the opening is the weight of the images, and nobody likes a slow loading site, right?
Therefore, use programs that reduce the size of the files without losing the quality of the images. Tools like Optimizilla, Kraken.io and TinyPNG.
Google Images is an interesting route to be explored to attract more traffic to your site or blog.
While most pages focus on text search results or videos, you can grow if you optimize your images correctly.
For that, it guarantees at least that they have the name of the file and that the Alt text label is set.
Google will only understand the description and context of the image if those stretches were properly filled. In short, these are the most direct factors in the positioning of your images in the search results.
Now, the next step is to know how to choose the photos and figures to make your content more attractive and engaging.