What is an SEO Consultant?
The SEO consultant is responsible for coordinating and implementing all SEO and SMO strategies for the web pages of their clients.
The job of the SEO consultant is to thoroughly analyze these websites and their incoming links, so that the pages are well positioned in the search engines.
This complete SEO advice for a website has the main objective of generating quality organic traffic, offering a better user experience and increasing conversions.
The day to day of an SEO expert has changed a lot over time and nowadays it can be said that it requires a good analytical web capacity and to be able to carry out an SEO audit to later work the SEO On Page and Off Page.
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What are the functions of an SEO consultant?
The responsibilities of an SEO consultant have expanded over time and today cover various marketing disciplines and marketing channels.
The main responsibility of SEO is as say a agencia seo barcelona
Achieve a better positioning in the search engines
Improve conversion rates.
Perform a constant monitoring of the web.
If you are interested in training in this profession you may be interested in our SEO Course with great professionals in the sector.
seo course as say seo barcelona
Essential tasks of an SEO Consultant
Here is a list of the 25 essential tasks for any professional in the area:
1. Understand the marketing objectives of the client: before considering any SEO strategy you have to know what the customer’s objectives are and in what situation your company is currently located
2. Website SEO Optimization: You have to do SEO OnPage analysis, defining H tags, the web structure, check the loading speed, etc.
That is, you have to make sure that the content is indexable. Here I leave a link to know if Google is indexing my website well
3. Keyword Research and Analysis: you must conduct a thorough and detailed keyword study and search for long tail keywords to try to attack these terms.
One of the keys is to find keywords with a lower degree of competence but with a high search volume and high commercial value.
4. User experience (UX): optimize your website so that it is as intuitive as possible for the user to navigate, that is attractive and has a fast loading speed
This will help with avoiding the abandonment of the page, it will increase the time of permanence and the CTR.
This will favor a good positioning in search engine results (SERPS).
5. Find SEO technical problems of the web and solve all: The SEO consultant must do good analysis to find 404 errors, redirects 301/302, tracking errors, broken links, server errors, duplicate content, etc.
I recommend reading the SEMRush article about the main SEO technical errors.
6. Local SEO: if a client has a local business, it is essential to work on the local SEO of the project and see if it is registered in Google My Business.
That is, if your website also provides a service in a specific geographic area or has a local business, you can have it found by potential customers who do searches related to your business in a specific area.
7. Comprehensive Website Audit: diagnose all web problems, verify all indexing states, HTML codes, duplicate contents of a website, domain authorities using the Moz tool, and keyword authority.
8. Know the trends of the SEO sector: A good SEO consultant should always be informed about the updates of Google algorithms and new trends and SEO practices.
9. Copywriting SEO: You also have to have some ability to write in a conversational tone in natural language.
You need to be able to write an effective and attractive title for the click, using the keywords in the beginning of the paragraphs and writing meta descriptions flashy.
10. SEO content strategy: It is also interesting that the SEO consultant is able to make an editorial calendar to try to increase the organic traffic of the page.
11. Improve the existing content of the website: perform an analysis of your website and improve the existing content and especially detecting the contents that do not generate any traffic and making a decision on what to do with them.
12. Improve the “Action Calls” or “Call to Action” (CTA): try to add these calls, encouraging the user to click and interact with the web.