You need to formulate and execute a good marketing strategy to run your local business successfully. This plan can help you advertise your products and build a brand image for your company. However, you need to choose one which attracts plenty of customers and does not exceed your budget. This is why you should consider installinga custom-made advertising sign in front of your store and its adjoining areas.
People tend to look at the windows ofdifferent business outlets in their locality whenever they go outdoors to shop. An eye-catching advertising sign in front of your business establishment can persuade them to enter the store. These potential customers will want to check out your merchandise and might end up buying something.Even if they have an important appointment and are in a hurry, the custom sign will leave a lasting impression. They know the location of your business and the products or services it offers for future needs.
How do advertising signs attract customers?
Being a local business, you want to attract potential customers who live within a radius of5 miles of your store.This implies these individuals are likely to pass by your business establishment every time they commute to work. An attractive advertising sign with catchy business brand messages can compel them to stop and visit your store. The sign might even remind them of a product they need to buy and which you sell. Then, they buy it from your store. This leads to a significant increase in sales revenue and profits.
Eye-catching advertising signs enable you to establish a brand image for your local business in the following ways:
- Seeing the brand message on the signstrengthens the customers’ loyalty to your business,
- Shoppers find it difficult to ignore an attractive sign which guarantees you a potential customer base,
- Advertising signs allows you to use your creativity to inspire outdoor shoppers to enter your store, and
- Signs silently promote your local business 24/7 all year round.
Types of custom-made advertising signs
There are many different types of advertising signs that boost your local business’s brand awareness and generate revenue. Some of the most popular ones are:
- Storefront signs which you can installon the entrance of your business establishment,
- Yard signs that you can place in front of your store or at the side of an adjacent road,
- Banners which you can hang up just above or across the entrance of your store, and
- 3D signs come in different shapes to denote your business logo and name
Advertising signs can be instrumental in promoting brand awareness of your local business among potential customers. This allows you to create a large customer base for your business.However, there are some things you should keep in mind when designing the sign. The business logo on the sign should be simple and resonate with your customers. Your brand message’s font and color contrast should go clear enough for outdoor shoppers to read clearly. Above all, the size of the sign should be large enough for people to notice and respond positively.