Do you know that virtual tours are the next new trend to make Google fall in love with your website? It is a new way to gain better strategic ranking in the local searches. Virtual tours are an incredible tool to showcase the premises of your business in the best light. It helps people make well-informed decisions about visiting you or shopping with you. Even digital services providers also explore best places to visit in USA and added a virtual tour of their customer care centers on their website. Virtual tours work incredibly well for gyms, restaurants, interior designing setups, cafes, and so on.
Why are Virtual Tours Important?
360 virtual tours are essentially important to places and companies where location and ambiance play a major role in the customer’s decision-making process. Take the instance of event planning and catering. When you create a walk-through tour that feels like real-time of your décor and venue, it will give a better idea to your potential customers of what they will get. With this amazing innovation, you get to highlight the 3D view of the space that you have.
What Exactly Is a 360 Virtual Tour?
Do you know that the virtual tours were used first back in 1994? It happened in England when a museum was trying to make the tourists feel like going back to an English Castle in the 1550s. From then onwards, virtual tours became a popular thing.
Many still photographs or video frames compose a virtual tour. It presents an overall view of each and every angle of the subject involved. Some instances could be a hotel interior, a beautiful landscape, a planned event, and so on. You can create these photos with a camera with the lens rotated around capturing a panoramic view. With a cursor, you can easily switch and view angles. This includes those, which are over the head and under the feet. If it’s a building, for instance, you can also pan, zoom, and go to another room and feel as if you are right there.
The essential equipment needed in creating a 360 virtual tour are:
- DSLR Body with compatibility for bracketing and Fish Eye Lens.
- A Fish Eye
- A panoramic tripod
- A tripod.
Virtual Tours and Conversion Rate
Virtual tours are known to make your organic ranking better on Google. In addition, it also goes a long way when it comes to improving the overall conversion rate. Research indicates that around 18 percent of people who view a 360 virtual tour on their smartphones are likely to actually walk-in the very next day. All you need to do is use your fancy camera lens, create a virtual tour, set it, and that’s it. Look at the convenience involved. The cost involved in creating a virtual tour is also one-time. If you choose to use it, you will end up having a beautifully darned 3D walk-through to display for your customers.
You will also have a good amount of business photos to exhibit your business on Google listing of local businesses. Virtual tours can do a lot more than sitting on the local search and waiting for the people to surf.
Why Businesses Should Incorporate 360 Virtual Tours
Many 360 panoramas join together to make a 360 virtual tour. Take this instance. You are on a luxury cruise. And you have taken shots in 360 degrees of all the must-see subjects in every room. When you manage to combine all these panoramas together, making the viewers feel like they are there in person, that’s what we call a 360 virtual tour!
Currently, virtual tours are widely adopted on camcorder, tourism, and computer games websites. They use it to boost their sales. However, its lifelike features offer benefits for many other businesses and services. The presentation method allows you to showcase all the details of your products or services. And this includes many different businesses. For instance, in the real estate industry, virtual tours offer many benefits. In real estate virtual tours, you get to show your client all the rooms, furniture, details, and even the view from the windows. Imagine how easy it becomes for a buyer to decide whether he needs that property or not.
You can use plenty of software programs to create the perfect virtual tours. You can capture them conveniently and enhance the panoramas to provide better value to the viewers. You can also use programs, which enable users to preview the panoramas with the in-built viewer. You should incorporate this incredible and lucrative feature into your business to reap rewards.
Currently, it is only used in a limited number of businesses. But if you explore its benefits, especially the enhanced conversion rate, then it is worth using. Even feelmyworth can add virtual tours of their customer care department or of their data centers where fiber optics are delivering those internet packets. It’s all about your creativity in using these virtual tours. No business is irrelevant.