Yard and lawn signs are the two best ways when it comes to running any promotional campaign. If you are looking to advertise your products or celebrate special events, yard signs are the way to go. However, it is vital to remember that not all lawn signs are equal, and when it comes to the visibility factor, you need to consider a few critical details before you put your ideas into print.
Keep the message simple
The very first consideration should be about the sign design. The trick is to keep it simple, which makes the sign extremely effective. However, do remember that your target audience is pedestrians, motorists and neighbours. So, you need to make sure that the message comes across as legible even at a glance.
Do remember that you won’t need more than a few words. All you need are the key details, sponsorship information if any. Ensure that the names, positions, products/services, benefits and party titles are printed in bold-face and legible fonts. Keep in mind that contrasting colours work the best when it comes to lawn and yard signs. If you are looking to augment the sign with design elements or motifs, make sure there is plenty of white space to avoid confusion.
Consider the yard sign material
When it comes to the signboard material, you will have plenty of choices. First, however, you need to choose the best quality material to make the sign last long. Remember that a lawn sign will remain exposed to the elements, which means the material must be sturdy enough to withstand heat, sunlight, rain and snow. Additionally, it makes a lot of sense to invest in tear-resistant materials.
Premium materials are the best if you are looking to use the sign for an extended period. Such instances include product-service campaigns and political campaigns. You will also need to consider the mounting stand for the poster. To save hassle, make sure to choose a service that can offer you both.
Always consider the price
You will also need to consider the price when it comes to yard sign printing. However, it is vital to note that the most expensive quote doesn’t guarantee the best quality product. The cheapest will most likely be of the most inferior quality, but you will have to shop around and choose as per user reviews and recommendations.
Lastly, before you take the delivery of your completed sign, you should go for an electronic proofread to double-check for errors and printing mistakes. This is when you can suggest changes and modification to the size and the overall design before the final copies get printed. Remember that typos, positioning errors and grammar errors are pretty standard for any printing work. So, instead of realising the mistake, later on, proofread to save unwelcome troubles.
Lawn signs can be a great tool to promote any concern, provided you get the sign right. We hope that our post allows us to make the right decisions.