One of the most frequent questions that people make people alien to the internet world is the following: what exactly does an “SEO” do? As say seo barcelona
Give an answer that is understandable to all audiences (and with this we also refer to people completely offline and away from routine 2.0) is not always a simple task, but not impossible!
That is why we propose, through this article, to try to understand the role of an SEO and how it can help you in the presence of your company. Discover it!
The first thing we have to know to understand how to work from this professional profile is to know exactly what SEO is. Let’s start out there!
We must understand the discipline of SEO or web positioning as the set of techniques that help to improve a web page based on the criteria that search engines have in order to give them more visibility within their search results. Stay with this concept!
SEO, unlike what many people think, was not born with Google much less, but goes back several years behind the origin of this company, specifically from the birth of the first search engines of the time, such as Alta Vista or including Yahoo! Do you remember them?
Therefore, by understanding this base definition, we can say that the work of an SEO, in essence, focuses on getting a website to obtain better rankings in search engines.
Do you want concrete examples? We know the main “daily” features of a web positioning professional!
What does an SEO do to improve your rankings in Google?
A professional SEO optimizes the web page to make it more user-friendly with search engine algorithms, which ultimately determine web positioning.
There are several ways to work “the SEO” of a page. We mention the most common ones:
Optimization of web architecture ( consultor seo)
One of the points that I consider fundamental as SEO is the correct organization of the information and an appropriate distribution of the “link juice” when configuring a website.
An appropriate web architecture makes good use of internal links using as anchor text both exact keywords and generic words.
Similarly, post or the most important parts of our web page should concentrate larger amounts of incoming internal links with anchor text variations that make Google understand its importance. Apply it!
And we must not forget the correct use of meta tags, such as H1, H2, Title … in each and every one of the internal pages that make up the web, taking special care with the homepage, where many times ( and despite being one of the most important pages of any web) its architecture is neglected.
Optimization of existing content
One of the things that can help your web to improve positions is the optimization of old content that you published in your day and that, somehow or another, have been out of date.
Google values the freshness of the content, but it is no longer so much in terms of publishing periodicity, but in terms of the “dynamism of content” (a content that is modified several times over time and that responds better to the searches of the user). Approve it!
This is something that any good SEO should master or, at least, practice with more or less success. Another of the main functions of a positioning professional is to find the most appropriate keyword lists to position on Google like Car High Pressure Cleaning Tool is a best keyword for automobile cleaning service provide
In general, SEO has direct communication with the writing department, or sometimes it is itself who subcontracts the wording of content oriented to keyword research.
Take care of the pattern of links
The link pattern is the set of links that our web page receives from external websites. An SEO must have controlled that pattern to detect possible negative SEO attacks and to increase the health of the page while preserving a pattern of natural links.