1. What is Digital Marketing? Digital Marketing, called in Mexico online marketing, is the use of the Internet and social networks in order to improve the marketing of a product or service. It is vital to notice that digital promoting may be a complement to ancient promoting, not a substitute. The concept of digital marketing emerged in the mid-nineties, with the emergence of the first electronic stores (Amazon, Dell others). Social Media Marketing, also called Marketing in Social Networks, is part of Digital Marketing although it is a concept that emerged several years later. Here is a video that explains the concept of digital marketing:agencia seo barcelona 2. Importance of Digital Marketing Measurement: once performing arts a digital promoting strategy will be measured way more simply than ancient promoting methods. Personalization: digital marketing democratizes personalization, that is, it allows you to personalize the treatment with the client at a very low cost. It is important to note that modern consumers expect a completely personalized treatment from companies. Brand visibility: if a company is not on the Internet “does not exist” because it has been proven that most people search the Internet before buying a product or service in the physical or digital world. Recruitment and client loyalty: digital promoting permits to draw in and attract potential customers and retain current customers. Increase in sales: digital promoting will considerably increase sales of the corporate as a result of the potential customers of most organizations square measure within the digital world. Create community: digital marketing and especially social media marketing allows to create a community that interacts with the brand, creating an emotional link between it and its customers. Channel with nice reach: digital promoting uses the net and social networks as a channel, which allows a great impact on the reach and positioning of brands. Experimentation: digital marketing allows you to test tactics and adjust strategies in real time to optimize results. Low cost: digital marketing strategies are lower cost than most traditional marketing strategies, which makes them accessible to small and medium businesses. I present a video that shows some advantages of digital marketing: 3. Main strategies of Digital Marketing 3.1. The website The website is the fundamental pillar of digital marketing since it is the place where the company offers and sells its products and services. It is very important to have a professional website to generate sufficient confidence for potential customers to be encouraged to have a business relationship with the company. The website should be easy to navigate and have elements that facilitate the conversion of visitors, that is to say that the objective of the same is fulfilled. To know more you can visit the article in this blog: Complete guide from scratch to create a website or blog. 3.2. The business blog All companies should have a blog because it allows attracting the audience of interest to the organization through useful articles. The blog is the center of the content marketing strategy and allows companies to create fresh content that has a better positioning in search engines. To learn more about the content marketing strategy you can visit the article in this blog: Content Marketing Guide (Content Marketing): What it is, benefits and success stories. 3.3. Search engine positioning (SEO) The positioning in search engines, also called SEO (Search Engine Optimization), aims that when someone searches in Google or another search engine for a product or service sold by the company, the website will be in the first search results. SEO is one of the digital marketing strategies that most traffic to the website. To learn more about the SEO strategy you can visit the article in this blog: Talking about Search Engine Positioning (SEO) in the Business program at Telemedellín. 3.4. Social networks It is necessary that companies have a professional presence in the main social networks (Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, Google+, Snapchat, etc.) whose main objective is not the sale of products and services, but to create a community of users with an emotional link with the brand. The goal of social networks for brands can be: flip strangers into friends, friends into customers and customers into complete evangelisers. To know more about Marketing in Social Networks you can visit the category of articles in this blog. 3.5. Online advertising Advertising in search engines (Adwords) and in social networks (Facebook Ads, Instagram https://mentedigital.es/agencia-seo-barcelona/
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