The term SEO stands for the English words Search Engine Optimization.


The first search engines emerged in the 90s, Google in 96. Then began the unstoppable boom of the web. Over time they realized that they could make money with them, so they needed to attract Internet users to them, they needed to attract traffic. And for this, the best way to achieve it is through the search engines.


What is SEO? As say agencia marketing digital

The positioning and optimization of search engines is the method used to improve the visibility of a brand on the Internet.


This is a discipline that is updated, constantly changing.


There are many factors that search engines rely on to position a page. But, mainly, there are two fundamental factors: authority and relevance.


The authority is, more than anything, the popularity of a website. The more popular the web, the more valuable the information will be. This is the factor that the search engine takes into account the most.

Relevance is the relationship that a website has with the search performed. This does not consist of the number of times a page contains the search term, but the search engines are based on hundreds of factors to determine that relationship.

2 groups


This kind of SEO worries about relevance. It ensures that the website is optimized correctly so that the search engine understands the content of it.



It is the part of SEO work that focuses on factors external to the web page on which we are working.


The most important factors in off-site SEO are the number and quality of links, the presence in social networks, mentions in local media, brand authority …


Once we know what SEO is, we must differentiate itself whether or not we follow the recommendations of the search engine. This is what is known as Black Hat SEo and White Hat SEO.


Black Hat SEO

It is called Black Hat because it consists of improving the positioning of a website through unethical techniques or that go against the guidelines of the search engine.


This can provide benefits in the short term, but it is a risky strategy that does not add value and does not usually have a long-term path.


White Hat SEO

It is called White Hay because it consists in improving the positioning of a website through techniques that are ethical, not as in the previous case.


This method includes the techniques that seek to make a page more relevant for search engines by providing value to users.


Why is SEO important?

It is important because it makes your website more useful for both users and search engines.


SEO is necessary because it is the best way for users to find your website through searches in which your page is relevant. These users look for the products or services that you offer. And, therefore, the best way to reach them is through the search engines.


How do search engines work?.



A search engine crawls the web tracking what are called bots. These cover the whole page through the links, hence the importance of making a good structure of the links.


The process begins with a list of previous crawl web addresses and sitemaps provided by other web pages.


It is the bots themselves that decide which pages to visit, the frequency and the time they will crawl that web.



Once the bot has collected all the information, all these pages are included in an index. In this they are ordered according to their content, authority and relevance. In this way, when we make a query to the search engine it will be easier to show us the results that are more related to our search.


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