SEO is the English acronym for Search Engine Optimization (search engine optimization). Wikipedia defines it as “the process of improving the visibility of a website in the organic results of the different search engines”.
It is very important to be clear that SEO refers to organic results, that is, not paid. The supplementary option (pay a cost per click to occupy the first places for a particular search) is referred to as SEM or Search Engine Marketing. To put a metaphor, the SEO seems to look for good free parking next to the site where you have to go, while the SEM would be the equivalent to pay for a parking lot.
As with almost all disciplines of online marketing, SEO has evolved a lot over the years. In their origins, web positioning techniques were very primitive and relied heavily on repeating some specific keywords, while the user experience is greatly enhanced.
Broadly speaking, there are two basic factors that define the positioning of a page: relevance and authority.
1) The relevance in web positioning
The relevance of a web page can be defined as its correspondence with a particular search, that is, how well it responds to the question or request made by the user. The purpose of Google and other search engines is to provide the best possible service to users by offering them relevant pages.
To control this factor, we use SEO techniques on site, dedicated to improving our own web page. Its purpose is to make search engines understand what their content is and how it relates to user searches. For this, techniques such as optimization of keywords and URLs, reduction of load time, improvement in the user experience, etc. are used.
2) The authority and the SEO
Secondly we have the authority, which we can define as the popularity of a website. The more “votes” receive a website through links, the better it will be considered by the search engines.
In order to improve the authority of a website, off-site SEO techniques are used, which focus on factors external to the web itself. What is sought is to improve the parameters that define the popularity of a website for search engines: links to the web page, presence in social networks, mentions in the media, how many users click on our website when it appears in their results search, etc.
Finally, it is worth mentioning that we can also distinguish between White Hat SEO, which is based on the practices recommended by the search engines themselves, and the Black Hat SEO, which seeks to take advantage of the “gaps” to manipulate the results quickly. Although sometimes you can achieve results in the short term, the long-term Black Hat is never worth it.
What are the origins of SEO?
Although today it seems absolutely essential, the fact is that Google did not appear until the year 96 and even today there are countries in the world where it is not especially popular. The origins of these types of tools, called search engines, date back to the beginning of the 90s, when the rise of web pages began.
Almost all websites have the same objective in common: attracting quality traffic. Search engines are one of the most effective ways to bring visitors potentially interested in the subject of the web in question. Webmasters realized this and began to compete with each other to position themselves higher in search engines. The SEO was born.
Why SEO or web positioning is important? As say agencia seo barcelona
Understanding what the SEO is and putting into practice a good strategy is essential for the future of your brand. Do you think we exaggerate? Check out these reasons:
Multiply your visibility. Imagine you can position your web for a term with 500,000 monthly searches. If the first result that appears in the search engines takes 20% of the clicks, you would be obtaining 100,000 organic monthly visits, that is, that they do not assume any additional cost.
Improve your website. Well done, web positioning techniques not only improve your page for search engines, but for the users themselves. And improving the user experience means improving your results.
It is a long-term investment. Optimizing your web page has some initial costs but, if you get to position yourself among the top positions, you will have a great source of quality traffic and at no cost. Following the example above, imagine that 1 out of every 100 users who visit your website end up making an online purchase and that the value of the customer’s life time is 100 euros. In that case, you would be generating 100,000 euros monthly in revenues. And of course, if you position for several keywords or you throw yourself ( agencia seo)